A masterpiece perfected by time-honed expertise

Years of commitment to innovation can't be imitated overnight.

The world-leading OLED's uniquely tailored alpha chipset elevates the viewing experience to new heights.

Definitive intelligence at its core
alpha 8 AI Processor
The alpha 8 AI Processor chip redefines OLED with refinements that add transformative yet lifelike detail.

Intelligence that refines the OLED experience

AI Customization
Syncs with how you watch

A picture tailored to your taste

Select your favorite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile.

The optimal audio fits your space

AI Acoustic Tuning

The sound system detects the layout of your room and where you're sitting to create a dome of sound around you, perfectly tuned to your room's unique acoustics.

Intelligence that's bright in any light

Come day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals.

AI Picture Pro
Insane realism with authentic charm

AI fine-tunes the resolution

AI Super Upscaling

After classifying the frame, AI Noise Reduction and AI Super Resolution realistically elevate scenes.

AI Sound Pro

Hear every detail of the soundscape

Lifelike audio soars through your space

Experience the insane immersion of an all-encompassing 9.1.2 virtual surround sound system.

Impactful sound resonates

AI processor refinements give you a Dynamic Sound Booster packed with power.

Sound suits whatever you watch

Adaptive Sound Control balances the audio according to the genre in real-time for rich clarity.

100% Color Fidelity & Volume

Scenes shine with lifelike colors

100% color volume boosts rich hues, while 100% color fidelity preserves shades without distortion.

OLED Care
Boost the longevity of your OLED

Slimline Design

Clean lines create a slick impression

As close as it gets

Incredibly slim lines keep your attention on the whole screen with no distractions while blending beautifully with your home interiors.

Make your TV experience yours

webOS 24

Experience TV that's made for you with My Profile, AI Picture Wizard, AI Concierge, and Quick Card.

Authentic movie scenes burst into life

Dolby Vision & FILMMAKER Mode

Transform movie night. Dolby Vision's ultra-vivid picture comes together with the support of FILMMAKER MODE™ to preserve the director's intention, optimizing the picture quality while ensuring no distortion or over-processing.

Enticing soundscapes surround you
Dolby Atmos
Hear action surround you with Dolby Atmos's unparalleled clarity, intricate detail, and spatial depth.

Where fast action never stutters

Ultimate Gaming

Gear up for victory with AMD FreeSync Premium, G-SYNC compatibility, 120Hz Mode, and VRR.

 Controls right where you need them

Don't pause to use Game Optimizer and Game Dashboard.

Access to all your favorite games

Thousands of gaming universes right at your fingertips.

Explore an epic library of cloud gaming titles and stream them immediately without ever wasting play time on downloads or updates.