Samsung The Frame QLED 4K TV

Enjoy what's on, not the reflections

Matte Display

You can enjoy what's on the screen clearly and feel the textures of art the way it’s meant to be. Enjoy The art as the art, the TV as the TV.

Designed to look like a slim picture frame

Modern Frame Design

The elegant, modern design blends flawlessly to elevate your home décor.

Match your space with customizable bezels

Customizable Frame

The Frame offers a variety of customizable, magnetic bezels so you can easily choose or even change your favorite color to best suit your space.

* Customizable Frame sold separately.

When The Frame is off, the arts are displayed

Art Mode

Transform The Frame into art when you're not watching TV. You'll love watching the beautiful works of art on The Frame.

World famous galleries in your living room

Choose from over 1,600 works of art from globally renowned institutions on Art Store. Art Store gives you access from beloved classics to modern marvels to stunning photography.

* Art Store subscription required to access full selection. Fees apply to subscription service.
* Art pieces in the Art Store are subject to change without prior notice.
* The Art Store may not be available in some countries.

Your art, your way

Mat Canvas

Add a matte canvas behind your photo or artwork to make it look even more realistic. Choose from 5 matte backgrounds and 16 colors to find the perfect fit.

Adaptive brightness for your art

Brightness Sensor

The Brightness Sensor detects ambient light and automatically adjusts the screen's brightness and color tone to retain the artwork's original look regardless of the lighting condition of your room.

Showcase your TV anywhere

Studio Stand

Take the Frame away from the wall and place your TV anywhere in your home with an easel stand that elevates your TV into a piece of art.

A billion shades of color

100% Color Volume with Quantum Dot

Quantum Dot technology displays every beautiful shade of color in 100% Color Volume that stays true at any level of brightness.

* 100% color volume measured to DCI P3 standard, certified by VDE.

Picture optimized for your eye

EyeComfort Mode

The Frame's EyeComfort Mode automatically adjusts the brightness and color of your display following local sunset and sunrise times to protect your eyes.

Easy content discovery

Smart Hub_Globa

Samsung’s new Smart Hub puts content curation and discovery front and center, so you spend less time searching and more time streaming.

Mirror your mobile device

Mobile Mirroring

Mirror content for a bigger and better experience from your mobile devices via SmartThings, or pair with your Apple devices and share via AirPlay.

* This service only works when TV and mobile are turned on.
* Requires SmartThings app download and installation.
* Apple and AirPlay are trademarks of Apple Inc., registered in the U.S. and other countries. AirPlay requires iOS 12.3 or later, or macOS 10.14.5 or later.
* Apple AirPlay may not be supported depending on the model or geographical area.

Multiple screens on your big screen

Multi View

Watch what's on your TV and your mobile on the same screen at the same time. Simply add up contents to watch simultaneously and make your own combination of screens.

* Supports Android OS and iOS based smartphone.

Sound that moves with the action

Object Tracking Sound (Dolby Atmos®)

Experience the nuance in every scene with audio that tracks every motion. With dedicated up firing speakers, you can experience realistic 3D sound that pulls you in closer.

TV and soundbar in perfect harmony

Q-Symphony

Surround yourself with sound orchestrated in perfect harmony. Speakers on your Soundbar and TV are synced to operate simultaneously for better surround sound effect without muting your TV speakers.